by Susan Di Donato 
Three Successful Sales at Bel Air West Orange
As a realtor, there’s nothing more fulfilling than seeing my clients achieve their real estate dreams — especially when it means breaking records along the way. That’s exactly what happened when we started listing homes in the Bel Air Townhome Community in West Orange, NJ. What began with a single referral has turned into an incredible success story, with each new listing setting a new record for the highest sale price in the community’s history.
A Referral That Sparked a Journey
It all started in 2023 with a referral from a realtor in New York, who had a client moving from New Jersey. They knew I had a reputation for going above and beyond to help my clients sell their homes for top dollar, and they wanted me to assist their client, who was ready to sell their townhome in Bel Air. I wasn’t very familiar with the community at the time, but I quickly realized what a hidden gem it was. The Bel Air Townhomes are known for their well-maintained grounds, spacious layouts, and convenient location in the heart of West Orange, making it a great option for downsizers, families, professionals, and those seeking low-maintenance luxury living.
We took on the challenge, carefully analyzing the market, tailoring a marketing strategy, and ensuring the property was presented in its best light. 8 Fredericks Street is a desirable Delano model (end-unit) with a large first floor office/bedroom. When we listed it on 1/31/24 for $949,000, one realtor who lives in the complex was surprised that we listed the unit at such a high price. But after dozens of groups visited our open house during the first weekend, we knew we had made the right decision. The results? A quick cash sale for $994,000, and most importantly, the highest sale price the complex had ever seen at the time.
Setting the Bar Higher
After the success of 8 Fredericks Street, we had the opportunity to list a neighbor’s townhome in Bel Air. The sellers were impressed with the success of the first sale, and we were confident that we could repeat — and even improve upon — our previous performance. We implemented a similar strategy: staging the home to highlight its best features, professional photography, a spectacular walk-through video, targeted marketing, and leveraging our extensive network.
We listed 31 Fredericks Street on 5/28/24 for $958,000. This was a 4 bedroom, 4.5 bath Coronado model with a two-story great room, finished basement and an updated kitchen. The market was still strong, and we had dozens of groups visit our open houses, including many of the same buyers from 8 Fredericks Street. The result? We had multiple offers at $1,200,000 and closed at $1,201,000, setting a new record for the Bel Air community.
I won’t lie — it’s incredibly satisfying to watch the results of all the hard work pay off. However, what truly motivates me is knowing that I’m helping homeowners achieve their financial goals and providing them with the guidance they need during one of the most important transactions of their lives.
A Record-Breaking Third Sale
Fast forward to the third listing in Bel Air at 10 Kovach Court. Like 31 Fredericks Street, it was also a Coronado model, but without the finished basement and bath. The seller was familiar with our work in Bel Air but was also interviewing multiple agents in the area, including experienced agents from the community who claimed to have cash buyers ready to purchase. She ultimately decided to allow the open market to bring in the highest price, and we were honored to be chosen to represent her. We listed 10 Kovach Court on 2/26/25 for $999,000 and implemented our successful formula. Once again, we received multiple offers and closed with a cash offer of $1,250,000, far exceeding expectations.
With each new listing, we’ve been able to leverage our previous successes, building a reputation as the go-to Realtor for the community. Word of mouth and positive reviews from happy clients have been key drivers in bringing new business to our door.
This third listing set a new, higher record for the highest sale price in Bel Air Townhomes history, further cementing our reputation and solidifying the fact that our approach works. It’s a testament to the fact that when you put in the effort, focus on the details, and provide top-notch service, results follow.
What Makes Bel Air Townhomes So Special?
The Bel Air Townhome Community in West Orange, NJ, has a lot to offer. From its tree-lined streets to the spacious, modern homes with private garages, the appeal is undeniable. Here are a few key reasons why these townhomes are so attractive to buyers:
Prime Location: Situated in West Orange, Bel Air is close to major highways, shopping centers, parks, and top-rated schools. The location is ideal for both commuters and those seeking convenience without compromising on comfort.
Low-Maintenance Living: These townhomes offer the best of both worlds — the space and privacy of a single-family home without the hassle of yard work or exterior maintenance. Perfect for busy professionals or downsizers.
Country Club Amenities: One of the most unique and desirable features of the Bel Air Townhome Community is its access to country club-style amenities. Residents enjoy exclusive access to a luxurious clubhouse, a sparkling pool, tennis courts, well-maintained walking trails, and a fully equipped fitness center. The fitness center, complete with modern exercise equipment and locker rooms, adds an extra layer of convenience for residents looking to maintain an active lifestyle without leaving the community. Whether you’re unwinding by the pool, playing a game of pickleball, or enjoying a workout, these amenities truly enhance the overall living experience at Bel Air.
Community Atmosphere: The Bel Air neighborhood has a welcoming, friendly vibe. Residents often enjoy socializing at the community center or walking through the peaceful, tree-lined streets. It’s a great place to call home for families and individuals alike.
Upgraded Features: Many of the homes in Bel Air offer modern upgrades like elevators, updated kitchens, finished basements, hardwood floors, and private decks or patios — all of which make these properties stand out in a competitive market.
The Power of Personalized Service
What sets me apart as a realtor is my dedication to each and every client. I don’t just list homes — My team works tirelessly to ensure that every property is marketed to its full potential. I take the time to understand the needs and goals of my clients, then build a custom strategy that reflects their unique circumstances.
Whether it’s through professional staging, high-end photography, or utilizing the latest technology to target the right buyers, my approach has consistently delivered exceptional results in Bel Air.
What’s Next for Bel Air?
With three record-breaking sales, I’m excited to continue working in Bel Air and helping more clients achieve similar success. If you’re thinking of buying or selling in the Bel Air Townhome Community, don’t hesitate to reach out. I’d love to show you what makes this neighborhood so special and help you achieve the highest sale price possible for your home.
Here’s to many more record-breaking sales — and helping even more families achieve their real estate dreams in Bel Air!
By focusing on the details and providing unparalleled service, I’ve been able to transform the Bel Air Townhome Community into one of my most successful areas. The journey from that first referral to my third record-breaking sale has been incredibly rewarding, and I can’t wait to see what comes next!
Interested in learning more about the Bel Air Townhomes or exploring opportunities in West Orange? Let’s talk! I’m here to help you navigate the market and achieve the results you deserve.
