A look at the strategy behind this successful Wayne home sale.
20 Kievit Road in Wayne has officially sold for $590,000 after being listed at $499,999, selling for $90,001 over asking and approximately $647 per square foot.
Located directly across from Preakness Hills Country Club, this charming two-bedroom ranch attracted significant buyer interest and multiple competitive offers, including offers above $600,000. Ultimately, the sellers chose a strong $590,000 cash offer based on the overall strength of the offer and its terms.
A Strategic $499,999 List Price
Rather than starting at the highest price the market might support, we positioned 20 Kievit Road at $499,999, in line with the average price of a two-bedroom home in Wayne, to attract a broad range of buyers and generate competition.
The strategy worked.
The home sold for 18% above its asking price, and at approximately 912 square feet, the $590,000 sale price equates to approximately $647 per square foot.
The $647 per square foot sale price further demonstrates the strong demand this property generated. Combined with multiple offers, including offers above $600,000, the result shows how strategic pricing and effective marketing helped bring buyers to the table and maximize interest in the home.
What Made 20 Kievit Road Stand Out?
Directly across from Preakness Hills Country Club, the home offered comfortable one-floor living along with additional finished space on the lower level.
A large bay window filled the living room with natural light, while hardwood floors extended through much of the main level. The home featured two bedrooms, a dining room, full bath, finished basement, and detached garage connected by a covered breezeway.
The large covered deck overlooked a level, fenced-in backyard with plenty of possibilities for additional outdoor living.
The home also benefited from extensive improvements completed in 2021, including the kitchen, bathroom, windows, siding, hot water heater, furnace, HVAC system, fencing, washer, dryer, and rebuilt deck.
The Highest Offer Isn’t Always the Best Offer
One of the more interesting aspects of this sale is that $590,000 wasn’t the highest price offered.
We received offers exceeding $600,000, but a seller evaluating multiple offers has more to consider than price alone. Financing, appraisal exposure, inspection terms, contingencies, closing timeline, and the likelihood of reaching the closing table all matter.
After reviewing the available offers and their terms, the sellers ultimately selected the $590,000 cash offer.
That distinction is important. A successful multiple-offer strategy isn’t simply about obtaining the highest number on a piece of paper. It’s about helping the seller compare the complete offers and choose the one that best meets their priorities.
The Results
20 Kievit Road, Wayne, NJ
- List Price: $499,999
- Sale Price: $590,000
- Over Asking: 90,001
- Sale-to-List Ratio: 118%
- Above-Grade Living Area: Approx. 912 Sq. Ft.
- Sale Price Per Square Foot: Approx. $647
Thinking About Selling in Wayne?
The sale of 20 Kievit Road demonstrates what can happen when pricing, presentation, marketing, and offer strategy work together.
Every property is different, and the right strategy isn’t necessarily to choose the highest possible asking price. Understanding where to position a home to capture buyer attention and create competition can be just as important as determining its underlying market value.
If you’re considering selling a home in Wayne or elsewhere in Northern New Jersey, the first step is understanding not only what similar homes have sold for, but how today’s buyers are responding to properties like yours.
If you’re considering selling—or want a realistic valuation—I’m here to provide a no-obligation consultation and a customized plan that helps your home stand out.
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