Oakland Home Soars $105,000 Over Asking!

Even in today’s real estate market where so many buyers are focusoed on condition, some homes stand out not because they’re fully updated, but because their location, potential, and fundamentals make them impossible for buyers to overlook. That was exactly the case with the recent sale of 12 Hannah Road in Oakland, NJ.

The property had been owned by out-of-state sellers and rented for many years, leaving it in need of meaningful repair and updating. The kitchen and bathrooms required full cosmetic refinishing, the home needed a new roof, and most buyers anticipated they would fully renovate the home to bring it up to today’s standards. Even so, its setting in one of Oakland’s most desirable neighborhoods made it a rare opportunity.

Over 100 Groups Toured the Home

Buyer activity was exceptional. Thanks to our extensive, multi-channel marketing that reaches far more buyers than traditional approaches, interest surged immediately. Across two open houses and numerous private showings:

• More than 100 groups toured the property

• Buyers were drawn to the quiet street, strong school district (F.L.O.W.), and neighborhood appeal

• Even with today’s high construction costs, the home’s potential and location outweighed the repair needs

This level of turnout underscores both the strength of the Oakland market and the impact of a targeted, professional marketing strategy.

The Final Numbers Tell the Story

• Closed at: $705,000

• Original list price: $600,000

• Sold for: $105,000 over asking

• Price per square foot: Over $402/sq ft

Even with needed updates—including kitchen, bath, and roof work—the home attracted significant competition and achieved an exceptional result.

Why Buyers Responded So Strongly

• Prime neighborhood with limited turnover

• High demand for Oakland’s schools, community, and lifestyle

• Solid structure and layout, ready for modernization

• Strategic marketing that showcased potential rather than focusing on deferred maintenance

Are You Selling a Home That Needs Work? It Can Still Outperform Expectations.

The success of 12 Hannah Road shows that even homes requiring substantial updating can deliver top-tier results when priced thoughtfully and marketed with precision.

If you’re considering selling—or want a realistic valuation—I’m here to provide a no-obligation consultation and a customized plan that helps your home stand out.